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TREAD LIGHTLY! COMPLETES NEW PUBLIC
SERVICE ANNOUNCEMENT CAMPAIGN
"Play Nice" will focus on 4-wheeling, ATV
riding, mountain biking, personal watercraft use, boating,
fishing, camping/hiking, motorized trail biking, horseback
riding, hunting and snowmobiling
The nonprofit organization Tread Lightly!®
has recently completed its newest print Public Service
Announcement campaign, entitled “Play Nice.” The campaign
was created to educate and inspire recreationists to
minimize their impact on the outdoors while still having
fun.
“These PSAs tell recreationists exactly how
they should be behaving in the environment,” said Patti
Klein, National Ethics Coordinator for the Bureau of Land
Management. “But it gets the point across in a tactful,
inspirational way.”
STAY ON THE TRAIL!
Much of the campaign focuses on educating
recreationists to stay on designated roads and trails. The
need for this type of education has become greater since the
US Forest Service’s recent proposal to close all motorized
recreation to trails clearly designated for motorized use.
Lori Davis, Tread Lightly!’s executive
director, announced the campaign as “one of the most
important and powerful tools Tread Lightly! has ever
created.”
The organization created the campaign to
help instill an ethic into the millions of Americans who
recreate in the outdoors annually. The American Recreation
Coalition reports that 9 of every 10 Americans participate
in some type of outdoor recreational activity each year.
SERIES
OF ELEVEN
Play Nice features 11 PSAs focusing on some of the most
popular outdoor activities—including 4-wheeling, ATV riding,
mountain biking, personal watercraft use, boating, fishing,
camping/hiking, motorized trail biking, horseback riding,
hunting and snowmobiling.
The PSAs were designed to be printed
in outdoor enthusiast magazines, brochures, maps and any
other type of printed publications. They come in 10
different sizes to fit any page space, or can be enlarged
slightly to make a poster. They are a re-vamp of an old
campaign from 2002.
Anyone interested in obtaining a DVD
or CDs of the Play Nice campaign can email
monica@treadlightly.org or call 1-800-966-9900. To view
or download the 8.5”x11” versions of PSAs, go to
www.treadlightly.org
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Based in Ogden, Utah, Tread Lightly!
is a nonprofit organization that is an ethical and
educational force among outdoor enthusiasts and the
industries that serve them. Tread Lightly! carries out
programs designed to instill a proactive, low-impact message
among enthusiasts, manufacturers, advertising agencies, the
media and children of all ages.
Contact:
Tread Lightly!, Inc.
Monica Sheffield
monica@treadlightly.org
800.966.9900
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